I suppose it must have seemed a neat idea at the time, but Dan Drezner is absolutely correct: Bono's debut column for the New York Times is simply gibberish*. I guess one of the perks of celebrity is being able to find a publisher for nonsense that would, quite correctly, be rejected out of hand were it submitted by an average hack. Like Dan, I've no idea what point Bono is trying to make beyond a) he knew Frank Sinatra and b) people like Sinatra's songs.
*And that's after it was edited. Did no-one at the NYT pause to ask "Hang on, why are we printing this tripe?" Or did they say: "This will be great blog-fodder..."