You probably heard about the new school in Sheffield that won't call itself a school because that word has "negative connotations". Watercliffe Meadow will instead call itself a "place of learning". Seriously.
It's all very Decline and Fall : "We class schools, you see, into four five grades: Leading School,
First-rate School, Good School, School and Place of Learning. Frankly," said Mr Levy,
"Place of Learning is pretty bad..."